In 1934, The Goulburn Valley Football League decided to recognise the player judged by the umpires as the best and fairest player in the League over the season with an award. A medal was struck and named after the inaugural President of the League DC Morrison.

At the conclusion of the 1934 season the umpires votes were counted and the winner of the very first Morrison Medal was Kyabram centre half back Wilfred Cox.

Wilf was a worthy winner, as he was a star Kyabram player, eventually playing 246 games with the Bombers over 21 years.

In an outstanding career he played at centre half back for fourteen years and was never shifted.  It wasn’t until in the twilight of his career that he played at centre half forward and full forward.

The next year could easily have seen another Morrison awarded to Wilf but he missed one game due to injury and was beaten by 1/2 a vote by Eric “Bub” James of Shepparton.

He was a natural leader and captained the Bombers for eight years. He also captained the Goulburn Valley League team and was selected to play at centre half back with every GVL representative team that played during his career.

The last game Wilf played with Kyabram was a truly memorable one. I t was in the 1948 Grand Final when his beloved “Bombers” defeated Stanhope to win their first flag in 20 years.

Wilf became the first Kyabram player to be awarded Life Membership of the club.

His love of the game continued after his retirement and he became Vice President of Kyabram for 13 years and President for 3 years from 1964 to 1966. He was a delegate to the GVFL over many years and is a qualified Life Member of the League. All this happened whilst Wilf ran a succesful dairy farm. Wilf was also presented with a VCFL recognition of service award.

Apart from his playing days, Wilf held an official position with the Kyabram Football Club for over 21 years.

It was not surprising when the new sports pavilion was built at the Kyabram ground that it was named the Wilf Cox Pavilion.

The Goulburn Valley Football League also honoured the Kyabram great when they named the medal for the best player in the senior grand final the “Wilf Cox” Medal

Wilf’s wife Rita presented him with three boys and three girls.  Naturally the boys all played GVL football.  Brian played 200 games, Ray played 216 and Geoff played 167 games.  Wilf and his three sons combined total of games in the GVL with Kyabram were 829.  Wilf’s grandsons have also followed in their grandfather’s tradition. Michael Souter at one stage held the record for the most games played in the League.

Wilf was always affable and approachable, his opinions were widely sought and respected. The GVL is proud to bestow yet another honour on Kyabram’s most decorated football personality as we induct Wilfred Cox into the League’s Hall of Fame.